News from the open internet

Latest News

Streaming|October 2

Unpacking the potential for political advertising in audio

Audio is still a nascent channel for political advertisers, but it’s starting to show signs of its possibilities.

Travis Clark

A hand reaches for a bluetooth earbud from a case shaped like the US capitol.

Across the Internet

Weight loss nostalgia

Novo Nordisk revives Apple's old 'Get a Mac' campaign to set Ozempic apart from other GLP-1s.

Deal reached

YouTube TV struck an agreement with Paramount to keep airing CBS, Nickelodeon and other networks after a brief standoff.

Ads in AI Overview

Google began rolling out ads in AI-generated search results, but a spokesperson says they'll only show up if a query has a "commercial angle."

QVC nabs pickleball

The home shopping operator has secured live sports rights to pickleball to boost what they call "curated shoppable entertainment" on its streaming channels.

Prime overload

Amazon is aiming to increase the number of ads it shows on Prime Video, according to Financial Times.

Measurement Lyft

Lyft is adding more measurement partnerships for its media network to help with attribution, purchase behavior and audience segments.

Roughed up Diamond

The biggest regional sports operator, Diamond Sports Group, says next year it will stop carrying all but one of the 12 MLB teams it broadcasts.

X out

Fidelity estimates that X has dropped 80% in value since Elon Musk bought it.

Last day for Oracle Advertising

Oracle Advertising is officially closed for business. Digiday reflects on its rise and fall.

Dishing out

DirecTV and Dish have agreed to merge, which would create the largest pay TV provider in the U.S.

Opinion

Opinion|October 2
Google never cared about privacy
Adam Heimlich
Opinion|October 1
5 minutes with Kroger’s Cara Pratt
Opinion|September 30
Beyond U.S. v. Google: It’s time for ad exchanges to bid fairly in header bidding
Justin Wohl
Opinion|September 19
Cookies are still here: Keep calm and carry on with these 3 strategies
Blake Williams

The Readout

64% of U.S. CTV viewers say they pay attention to ads while watching live sports

Research reveals encouraging indicators for marketers who consider live sports a primary lever for reaching today’s consumers.

For Context: From Cable to connected TV: Live sports on screen.

Video

Damian Fowler

Sue Morelli and Jen Dass on maximizing the success of data-driven audience targeting

Chris Brooklier

5 Minutes with Digital Content Next’s Jason Kint

Zac Wang

Retail media is everywhere

Emma Shepherd

Retail media ad revenue hit $43.7 billion in 2023, surging 16.3%

Travis Clark

Unpacking the potential for political advertising in audio

Podcast

Retail|March 25
Retail data is entering the upfronts as measurement gets more important
Chris Brooklier
Data Privacy|April 4
Engineers sound off on Google’s Privacy Sandbox at IAB Tech Lab cookies event
Ilyse Liffreing
Culture|March 25
Why are so many B2B firms sponsoring the Olympics?
Zac Wang
Retail|March 27
Audio and retail are getting in tune with one another
Travis Clark
Streaming|March 20
The ‘crème de la crème’: 2024 Paris Olympics goes programmatic on Peacock
Ilyse Liffreing

Unpacking the potential for political advertising in audio

How marketers can make the most of the long-awaited Fed cut

When legacy isn’t enough: Heritage brands must embrace both nostalgia and innovation

Retail media is everywhere

64% of U.S. CTV viewers say they pay attention to ads while watching live sports

Google never cared about privacy

How Teriyaki Madness and USIM are disrupting fast-casual with AI, sports sponsorships, and data insights

Across the Internet

Google never cared about privacy

5 minutes with Kroger’s Cara Pratt

Beyond U.S. v. Google: It’s time for ad exchanges to bid fairly in header bidding

Cookies are still here: Keep calm and carry on with these 3 strategies

64% of U.S. CTV viewers say they pay attention to ads while watching live sports

For Context: From cable to connected TV: Live sports on screen

How CBS Sports is bridging the transition between traditional TV and streaming

Asking for a friend: What is green media?

Hot Seat with Samsung's Janet Lee

Big Tech and journalism battle over proposed legislation in California

Advertisers take notice of the power and scale of women’s sports after March Madness

How quality commerce data is changing the landscape for advertisers

Why brand-funded shows are getting bigger on streaming

Retail data is entering the upfronts as measurement gets more important

Engineers sound off on Google’s Privacy Sandbox at IAB Tech Lab cookies event

Why are so many B2B firms sponsoring the Olympics?

Audio and retail are getting in tune with one another

The ‘crème de la crème’: 2024 Paris Olympics goes programmatic on Peacock

Engineers sound off on Google’s Privacy Sandbox at IAB Tech Lab cookies event